Privacy Policy

Last updated:

Information We Collect

When you use our digital marketing services, we collect information necessary to provide and improve our offerings. This includes contact details such as your name and email address when you submit inquiries through our website. We also gather information about your business goals, target audience, and current online presence to develop effective SEO strategies.

Our analytics tools automatically collect technical information about your website, including traffic sources, user behavior patterns, and search engine performance metrics. This data helps us optimize your digital marketing campaigns and demonstrate measurable results.

How We Use Your Information

We use the collected information exclusively to deliver our digital marketing and SEO optimization services. This includes conducting website audits, developing content strategies, monitoring campaign performance, and providing detailed analytics reports. Your contact information enables us to communicate about project progress, schedule strategy sessions, and respond to your inquiries.

We analyze website data to identify optimization opportunities, track keyword rankings, and measure the effectiveness of implemented strategies. This information guides our recommendations and helps demonstrate the value of our services to your business.

Legal Basis for Processing

We process your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. Our legal basis for processing includes:

Contractual necessity: We process your data to fulfill our contractual obligations when you engage our services. This includes providing digital marketing services, communicating about your project, and delivering agreed-upon deliverables.

Legitimate interests: We process data to improve our services, conduct analytics, and provide you with relevant information about our offerings. We ensure that our legitimate interests do not override your privacy rights.

Consent: Where required by law, we obtain your explicit consent before processing certain types of data, such as marketing communications or non-essential cookies.

Legal obligation: We may process data to comply with legal obligations, such as tax reporting requirements or responding to lawful requests from authorities.

Data Sharing and Disclosure

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share your information only in the following circumstances:

Service providers: We work with trusted third-party service providers who assist us in delivering our services, such as hosting providers, analytics platforms, and email service providers. These partners are contractually obligated to protect your data and use it solely for the purposes we specify.

Legal requirements: We may disclose information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, property, or safety, or that of our clients or others.

Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.

With your consent: We may share information with your explicit consent or at your direction.

Data Protection

We implement industry-standard security measures to protect your information from unauthorized access, alteration, or disclosure. Our systems use encryption for data transmission, and we maintain strict access controls to ensure that only authorized personnel can view your information. Regular security audits help us identify and address potential vulnerabilities.

All data related to your digital marketing campaigns is stored securely and backed up regularly to prevent loss. We retain your information only for as long as necessary to provide our services and comply with legal obligations.

International Data Transfers

Your information may be transferred to and processed in countries outside of your country of residence, including countries that may have different data protection laws than your own. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information.

For transfers from the European Economic Area (EEA) to countries outside the EEA, we rely on mechanisms such as Standard Contractual Clauses approved by the European Commission or adequacy decisions by the European Commission recognizing that certain countries provide an adequate level of data protection.

By using our services, you consent to the transfer of your information to countries outside your country of residence for the purposes described in this privacy policy.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.

Active client data: We retain information for active service relationships and continue to hold it for the duration of our service agreement plus any applicable post-service retention period.

Completed projects: After service completion, we retain client data for up to seven years to comply with legal obligations, resolve disputes, and enforce our agreements.

Marketing data: If you have subscribed to marketing communications, we retain your contact information until you unsubscribe or request deletion.

Analytics data: Aggregated and anonymized analytics data may be retained indefinitely as it cannot be used to identify individuals.

Upon expiration of the retention period, we securely delete or anonymize your personal information in accordance with our data retention policies.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

If you believe we may have collected information from a child, please contact us immediately so we can investigate and take appropriate action.

Third-Party Services

Our digital marketing services utilize various third-party tools for analytics, reporting, and campaign management. We carefully select partners who maintain strong data protection standards.

Google Analytics: We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as pages viewed, time spent on site, and traffic sources. This data is processed according to Google's privacy policy and terms of service. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking and Remarketing: We may use Google Ads services to track conversions and display relevant advertisements. Google uses cookies and similar technologies to serve ads based on your past visits to our website. You can manage your ad preferences through Google's Ad Settings.

Google Maps API: If our website includes interactive maps, we may use Google Maps API to provide location-based features. Google Maps may collect location data and other information as described in Google's privacy policy.

These third-party services have their own privacy policies and data practices. We encourage you to review their privacy policies to understand how they collect, use, and share your information. We are not responsible for the privacy practices of these third-party services.

Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. Cookies are small text files placed on your device when you visit our website.

For detailed information about the types of cookies we use, how we use them, and how you can manage your cookie preferences, please refer to our dedicated Cookies Policy page.

Your Rights

Under applicable data protection laws, including GDPR, you have several rights regarding your personal information:

Right of access: You have the right to request copies of the personal information we hold about you and information about how we process it.

Right to rectification: You can request that we correct any inaccurate or incomplete personal information we hold about you.

Right to erasure: You may request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

Right to restrict processing: You can request that we limit how we use your personal information in certain situations.

Right to data portability: You have the right to receive your personal information in a structured, commonly used format and to have it transferred to another controller where technically feasible.

Right to object: You can object to our processing of your personal information for certain purposes, including direct marketing.

Right to withdraw consent: Where we process your data based on consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within one month, though this period may be extended in complex cases. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Policy Updates

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Significant changes that affect your rights or how we use your information will be communicated to you via email or through a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of our services after changes become effective constitutes acceptance of the updated policy. If you do not agree with the changes, you may discontinue use of our services and request deletion of your information as described in the "Your Rights" section.

Contact Us

If you have questions or concerns about this privacy policy or our data practices, please reach out to us. We're committed to addressing your privacy concerns and maintaining transparent communication about how we handle your information.

Milbourne St, Carlisle CA2 5ZF, United Kingdom
Phone: +44 7913 287447
Email: talk@assuredcatalogue.world